Last modified: June 4, 2025
PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND OUR POLICIES AND PRACTICES REGARDING YOUR INFORMATION AND HOW WE WILL TREAT IT.
This Privacy Policy (“Policy”) may change from time to time. Please check the Policy
periodically for updates.
Yumi Limited, a limited liability company organized in Hong Kong (“Yumi,” “Company,” “We,” “Us,” or “our”) wants you to be familiar with how we collect, use and disclose information.
This Policy describes our practices in connection with information that We collect through
Collectively, we refer to the App, Website, Social Media Pages, and communications as the “Services.”
The App enables people (each, a “User” and, collectively, the “Users”) who live close to one another to connect and meet, all while ensuring that users remain 100% anonymous to one another. Some User Content is available to all Users, and other User Content is available only to Members.
Capitalized terms not defined herein are defined in our Terms and Conditions.
This Policy does not apply to information collected by:
We and our service providers collect different types of information from and about users of our Services, including information that identifies you as an individual or relates to an identifiable individual (“Personal Information”). Such Personal Information can be categorized as follows
We do not collect information that directly identifies you, such as name, postal address, e-mail address, telephone number, other contact information, or credit card information, unless you choose to disclose such information through your use of the Services, such as by including it in messages, profile content or other User-submitted materials. However, information that identifies you may be inferred or revealed if, for example, you include identifying details such as your name in your photo or voice recording, or you are photographed in front of your house showing your address, which we do not recommend.
(a) Information You Provide to Us. The information We collect on or through the Services may include:
(b) Information and Persistent Identifiers We Collect Through Automatic Data Collection Technologies. As you navigate through and interact with our App, We may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
The information We collect automatically may include personal information which We may maintain or associate with personal information We collect in other ways or receive from third parties. It helps us to improve our App and to deliver a better and more personalized service, including by enabling us to:
The technologies We use for this automatic data collection may include:
(c) Our use of UUIDs. Instead of using your personal information to link your account, We use a randomly generated Universally Unique Identifiers (each, a “UUID”). A UUID is assigned to your device and helps us identify your account within the App. Your UUID may change if you:
When your UUID changes, we may collect your information again, which could result in multiple accounts being created for you. To avoid this, we recommend that you delete your existing account before performing any of the above actions, so that only one account remains associated with you.
Due to the unique nature of the App, your profile includes the Essential Information and, if you choose to provide it, the Optional Information as well, none of which directly identifies you, unless, for example, your photo or audio recording contains details such as your name or other visible identifiers).
We use that information to better understand our user base and enhance our services.
You understand that by providing Essential Information and, if applicable, Optional Information, it will be made available to other Users.
We use information that We collect about you other than that provided in your profile, including any Personal Information:
We may also use your information to contact you about our own and third parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, notify us at [email protected]. For more information, see the section titled Choices About How We Use and Disclose Your Information. We may use the information We have collected from you to enable us to display advertisements to our advertisers’ target audiences.
We disclose information that We collect about you or that you provide to us, including any Personal Information:
Other Uses and Disclosures
We also use and disclose your Personal Information as necessary or appropriate, in particular when we have a legal obligation or legitimate interest to do so:
We have created mechanisms to provide you with the following control over your information:
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose to not have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (”NAI”) on the NAI’s website.
You may edit your profile information directly through the App. You can also delete your account at any time via the App’s settings and, if you choose, create a new profile thereafter. You can also review and change your personal information by notifying Us at [email protected].
If you uninstall the App from your mobile device, the unique identifier associated with your device will continue to be stored. If you re-install the application on the same mobile device, we will be able to re-associate this identifier to your previous transactions and activities.
We seek to use reasonable organizational, technical and administrative measures designed to protect Personal Information within our organization. The safety and security of your information also depends on you. Where We have given you (or where you have created) an account for access to certain parts of our App, you are responsible for keeping this account confidential. We ask you not to share your account with anyone.
No data transmissions over the Internet, cell-phone connections or Wi-Fi can be guaranteed to be 100% secure. We cannot guarantee the security of any information communicated by or to other Users. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the App.
If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Information” section below.
If We learn of a security breach, We may attempt to notify you electronically so that you can take appropriate protective steps. By using the App or providing personal information to us, you agree that We can communicate with you electronically regarding security, privacy and administrative issues relating to your use of the App. We may post a notice on the App if a security breach occurs, and/or if you have provided an email address to us, we may also send an email to you.
We will keep information you store with us for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:
Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you understand that your information will be transferred to jurisdictions and countries outside of your country of residence, including Hong Kong, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information.
Our Services are restricted to individuals who are 18 years of age or older. We do not permit individuals under the age of 18 on our Services. If you suspect that a User is under the age of 18, please contact us via your profile or the chat option within the App or email [email protected].
It is our policy to post any changes We make to our Privacy Policy on this page. If We make material changes to how We treat our users’ personal information, We will notify you through a notice on the App home page, an email or other such means as we determine reasonable to bring the changes to your attention. The date the Policy was last revised is identified at the top of the page. You are responsible for ensuring We have an up-to-date active and deliverable email address for you, and for periodically visiting our App and this Policy to check for any changes. Any changes will become effective when we post the revised Policy on the Services.
To ask questions or comment about this Policy and our privacy practices, contact us at Yumi Limited by emailing us [email protected].
Under the California Consumer Privacy Act of 2018 (“CCPA”), California residents have certain rights regarding our collection, use and sharing of Personal Information. “Personal Information” is information that identifies, relates to, describes, or could reasonably be associated or linked with a particular California resident or household.
As mentioned above, we generally do not collect information that directly identifies you, unless you choose to disclose such information through your use of the Services.
We plan to collect, and have collected within the preceding 12 months, the following categories of Personal Information, as listed in the CCPA:
Some of the information we collect may constitute “Sensitive Personal Information” under the CCPA, including information that reveals your racial or ethnic origin, sex life or sexual orientation, and contents of your messages. We do not use or disclose Sensitive Personal Information for purposes other than providing and improving our services to you and protecting our services and our community.
We collect Personal Information from you and our third-party service providers.
We use Personal Information as set forth above to operate, manage, and improve our business and Services and to accomplish our business purposes and objectives, including to, for example: provide, personalize, and improve our products and services; process transactions; perform user verification; conduct research, analytics, and product development; deliver advertising and marketing; maintain and secure our infrastructure and IT systems; detect and prevent fraud; support safety and legal compliance; perform internal operations such as audits and accounting; maintain records; and exercise or defend legal claims.
We share Personal Information with the following categories of third parties:
In the preceding 12 months, we disclosed for our operational business purposes the following categories of Personal Information to the following categories of third parties:
Categories of Personal Information within the preceding 12 months | Disclosed to which categories of third parties for a business purpose |
Identifiers | Service Providers, Legal Authorities |
Personal information as defined in the California customer records law, such as name and contact information | Service Providers, Legal Authorities |
Characteristics of protected classifications under California or federal law | Service Providers, Legal Authorities |
Commercial information | Service Providers, Legal Authorities |
Internet or network activity information | Service Providers, Legal Authorities |
Geolocation information | Service Providers, Legal Authorities |
Audio, electronic, visual, and similar information | Service Providers, Legal Authorities |
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics | Service Providers, Legal Authorities |
Contents of your messages | Legal Authorities |
We do not “sell” your Personal Information, and we do not knowingly collect or sell the Personal Information of minors under 16.
If you are a resident of California, you have the right to:
You may exercise these rights by emailing us at [email protected]. We may take steps to verify your identity before fulfilling your request. You may designate an authorized agent to make a request on your behalf, provided you give the agent written permission and we are able to verify your identity.
We will not discriminate against you for exercising your rights under the CCPA.
Separate from the CCPA, California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our App who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected].
We do not currently respond to browser do-not-track signals.
When using our App and submitting personal information to us, you may have certain rights under the GDPR if you reside or are in any of the countries of the European Union. Depending on the legal basis for processing your personal information you may have some or all of the following rights: